Obtain a Google AdSense Tag

Google AdSense is one way to offset the cost of maintaining your business website or blog. Ads load into the website by a snippet of JavaScript code from Google, which can slow your site down for some visitors, and payments are influenced by the amount of traffic your website gets. For some, however, it can lead to a substantial increase in revenue. Consider your business website and clients carefully before trying to obtain a

Google AdSense tag.

Step 1

Sign in to or create an account with Google for your business.

Step 2

Browse to the Google AdSense signup page (link in Resources) and click on the "Sign Up" button.

Related Reading: What Are Google AdSense Channels?

Step 3

Fill in the website Information form for your primary website. Your business can use AdSense on other pages after approval.

Step 4

Check the box after reading over the program policies and click on "Continue."

Step 5

Fill in your business contact information and click on "Submit My Application." Google then reviews your website for approval, which can take up to a week.

Getting Your Tag

Step 1

Sign in to Google or your company's Google AdSense account.

Step 2

Click the "My ads" link in the menu.

Step 3

Click the "+New ad unit" button on the Ad Units page.

Step 4

Select the attributes for your ad unit. Note that you can't change the ad size and type after you create it.

Step 5

Click the "Save and Get Code" button to get the code for your AdSense unit.

Tips
If you forget or delete your AdSense tag, you can always retrieve it from your AdSense account by clicking "My Ads" and then "Get Code" under the name of the ad.

Warnings
Always read over the program policies carefully. Some businesses can't use AdSense because of their website's content.
Google AdSense delivers cookies with their JavaScript ads, so be sure to modify your privacy policy to inform your browsers.
Consider how the ad units will affect your website design before choosing ad sizes.